Sales Pitch - EOC week 7

Resonance is a new men's fragrance that invokes the number one memory receptor for women, scent. "The memory of you will resonate with her long after you're gone." Resonance is has a semi-woodsy, leathery notes that hits you first, then slightly sweet when you are in close. This fragrance is for men comfortable with themselves, it shows through their appearance and their confidence. The key notes of the fragrance are extracted from the finest herbs and oils found in nature. Resonance is meant for any occasion but is elegant enough for special occasions. As you smell the hints of mahogany and jasmine, it will take you on a journey through a virtual forest where you'll find hints tea leaves, amber and end up at the intoxicating sweet vanilla bean. Only the women closest to him will get to know his sweet side.

Resonance will be sold at department stores nationwide. With a reasonable price point at around $50, it will appeal to men would care about their appearance and women who want a quality fragrance for their man. Resonance is for the man who knows what he wants and gets it.

Campbells soup EOC

My favorite soup is Tomato soup especially creamy tomato soup. I like to dip grilled cheese sandwiches in it. I like it because it tastes good, it’s warm and comforting. The soup isn’t too heavy and doesn’t require any chewing. I would always eat it when I was sick. I enjoy the creamy variety more because it has a thicker consistency that traditional condensed. I’ve tried the organic but wasn’t a big fan.

I f I was charged with creating a new soup flavor I would suggest a miso or pho product line. Especially here on the west coast, the Asian market is constantly growing. In almost every major city on the west coast has a china town or something similar. It may be a niche market to some, but I have really seen an increase in asian noodle soup restaurants here in Las Vegas.

Within the product line could be multiple flavors, such as beef, chicken, pork and vegetable. There could be spicy varieties and mild ones. I sure would be curious to try one. I think it would be a good alternative to ramen. Campbell’s is a brand a America trusts, a diversification could help their sales.

Week 5 EOC Super Bowl Ads

I did not watch the Super Bowl, I was at work the whole duration of the game. However I did watch the commercials on Hulu.com later. They had a whole compilation of commercials. I watched about ten minutes worth of commercials. One of the most memorable commercials was the Dorito's commercial where a guys shows up for a date and is invited in, the lady is a single mom with about a 6 year old son. The woman needs a minute to freshen up, as she walks away he is checking her out. Her son is in the family room with a bowl of dorito's. The guys sits on the couch and grabs a chip. The boy smacks the chip out of his hand and gets in his face and says "don't touch my Mama and don't touch my Dorito's." This ad for sure uses the humor element as well targets single parent families and African Americans. Another ad I remember well is Audi's ad for the new A3 TDI. It uses a adaptation of the song "Dream Police", in the commercial it is "Green Police." A Green Police task force is making busts of environmental offenders. People using plastic grocery bags, throwing batteries away, using styrofoam cups, etc. The car is introduced while the green police are conducting a check point at a road block, looking for cars that are not eco-friendly. When they come across the Audi, the cops says "clean burning diesel, sir" to his superior and they let the Audi skip the road block. The ad is fun and at the end states that the A3 TDI was named 2010 green car of the year. This ad was very memorable to me not because of the satire and humor used, but because I was actually looking into buying that car already.

Week 4 EOC Mad Men

In the first episode of Mad Men, they introduce us to the Marketing world of the 1950s. The main hub for advertising was on Madison avenue, which I didn't know. The first episode was geared more toward advertising, a more sales oriented marketing approach. The show really depicts the sexism and discrimination present in the 1950s. The main character is the executive advertising director. His current assignment is to come up with an ad campaign for a tobacco company. The tobacco industry had just come under attack about the health risks of their product. This created a big challenge foe Don Draper. Everybody who was working with Draper on this project was focused on the health risk aspect of the product. Draper finally comes up with a strategy last minute that expresses the products attributes rather than discount the health risks. He is trying to create new attitudes toward the attributes of the product. He figured that every tobacco company was dealing with the health risk allegations. So might as well focus attention at the quality of the product.

Week 4 EOC Super Bowl Ad

This is Apple's 1984 Super Bowl commercial where they introduce the Macintosh. This ad is the jumping off point for their brand that boasts to think different. I enjoy their reference to the book 1984, where the masses are PC users. This is considered the most famous Super Bowl ad to date. There marketing angle really dares people to think against the grain at something different. Who wants to be a mindless follower of the masses. Their angle is dramatic and the product that the commercial is selling isn't apparent till the end. This builds curiosity and suspense. Which laid the foundation for what the brand Apple is today.

Week 3 EOC Customer service

I have working in customer service for about seven years now. My current job emphasizes customer service heavily. We have customer service standards posted in the back hallway. Occasionally we will have secret shopper that report the quality of our customer service. Since I have had customer service standards pounded in my head I am more aware when I receive great customer service that goes beyond what is required. A recent experience I have had that was great customer service was when I visited a Hallmark Gold Crown store. I needed to get a birthday card for my sister. I have never been to the store before and did not know the layout at all. As soon as I walked in a young girl that worked there walked up and greeted me, which I expected. I keep walking to the first wall of cards I saw. The girl walked with me and asked what kind of card I was looking for and whom I would be giving it. I said I was looking for a birthday card for my sister. She directed to the exact spot where there cards that fit my description. The girl was extraordinarily friendly during this encounter. I found the card I wanted in the first one I picked. I was in and out of the store in about five minutes. I for sure would have been wondering around that store for about ten minutes without her help. She demonstrated great customer service to me while the other employees did not even greet me.