Week 4 EOC Super Bowl Ad

This is Apple's 1984 Super Bowl commercial where they introduce the Macintosh. This ad is the jumping off point for their brand that boasts to think different. I enjoy their reference to the book 1984, where the masses are PC users. This is considered the most famous Super Bowl ad to date. There marketing angle really dares people to think against the grain at something different. Who wants to be a mindless follower of the masses. Their angle is dramatic and the product that the commercial is selling isn't apparent till the end. This builds curiosity and suspense. Which laid the foundation for what the brand Apple is today.