Week 4 EOC Mad Men

In the first episode of Mad Men, they introduce us to the Marketing world of the 1950s. The main hub for advertising was on Madison avenue, which I didn't know. The first episode was geared more toward advertising, a more sales oriented marketing approach. The show really depicts the sexism and discrimination present in the 1950s. The main character is the executive advertising director. His current assignment is to come up with an ad campaign for a tobacco company. The tobacco industry had just come under attack about the health risks of their product. This created a big challenge foe Don Draper. Everybody who was working with Draper on this project was focused on the health risk aspect of the product. Draper finally comes up with a strategy last minute that expresses the products attributes rather than discount the health risks. He is trying to create new attitudes toward the attributes of the product. He figured that every tobacco company was dealing with the health risk allegations. So might as well focus attention at the quality of the product.